Let's face it, life just didn't get any better than Underoos! For those of you out of the loop - Underoos were underwear for kids that looked like the outfits of several different popular cartoon characters and super heroes. Fruit of the Loom debuted the product in 1978 in three test markets. Here was the first commercial...I had a sweet Mork & Mindy pair that looked like Mork's uniform from Ork.
If I was a girl, you could bet I would have had these cool Flintstones ones...
I think we can all agree that the Underoos brand started to go downhill when they started making sets that looked more like regular T-shirts. We all loved The Dukes of Hazzard, but a Dukes T-shirt was not as cool as looking like Superman!?!
The Underoos brand name is still around but the kids today just don't get as excited about them as we did back in 1978!
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