The other day I was pretty smurfed off when I went to not one but two grocery stores and didn't find a single bit of smurf merchandising for the new movie. I mean Smurfs are blue - that's like the big thing about them. How easy is it to just put out a blue version of whatever product you make and slap a Smurf sticker on the package and stick it out there!? Well, apparently there IS a Smurf cereal out there...I just haven't found it yet. Now I have to spend the whole weekend going to the other grocery stores in the area looking for it. Great!
The strange (yet cool) thing about this cereal is that's it' almost like Post Cereal is saying, "Hey! We realize the filmmakers smurfed up the design of the Smurfs."
"So flip the box over and here's the way the Smurfs are supposed to look!"
Well played, Post. Although If I were a cereal executive (and I so should be) I would have just put Smurfberry Crunch back out on the market. It too would be available in two versions: the kind that doesn't make your poop turn purple and the retro box which does do the trick.