Friday, January 16, 2015

Frozen Breakfast - A Cereal Review

I'm a firm believer that every G and PG rated movie should have their own breakfast cereal. I'd go so far as to say we've even been robbed of Hunger Games Flakes and Guardians of the Galaxy O's too but there certainly is no good reason why it's taken the fine folks at Kellogg's over a year to come out with a breakfast cereal based on the mega hit movie Frozen. But in this day and age of minimal grocery store tie-in's, I shouldn't complain when they finally get some good old fashioned Disney cereal on my breakfast table!
The cereal is simply described on the box as "Sweetened Cereal with Marshmallows." Back in the day, you'd have to come up with how the shape of the cereal related to the franchise it was based on. Ninja nets or Donkey Kong barrels were some good eatin' back then. Now, they don't find the need to come up with anything as long as the colors of the marshmallows follow the scheme of all the other merchandising. The marshmallows however, have been identified as Snow and Ice Crystal Marshmallows. So we got that going for us. The shape of the cereal pieces is a generic square, the exact same mold used for Kellogg's new Jif Peanut Butter cereal. They must really be getting their money out of the new Kellogg's Square Cereal Machine!

 
Frozen cereal tastes about as average as any other quick cash grab cereal would. Not quite as tasty as Lucky Charms, but pretty similar. The squares have a little bit of a sweetened varnish that keeps them from getting soggy and gives the little squares a nice flavor. The mini marshmallows are standard fare and will remind you of all the mashmallow based cereals you had as a kid.

Of course there is no prize inside the box, but what is really a let down is that the box has a cover image on both sides. There are no Frozen Fun Facts or a maze or nothing on the back of the box, and having something to read at breakfast time is a must! The box is a self-proclaimed Collector's Edition, it is shinny which is kind of cool...but at least a maze helping Olaf find his carrot nose or something would have liven up the clip art filled box.

Bottom line: My two year old daughter was beyond overjoyed when I took the box out of the grocery bag and she danced around the kitchen hugging it and singing "Let It Go" for 20 minutes - and I suppose that's what it really is all about...and not something to please a 41 year old guy obsessed with cereal based on movies.

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