Thursday, May 28, 2009

To Boldly Go Where No Sweetened Oat Cereal Has Gone Before

Set your phasers on Yum! The fine tradition of movie tie-in breakfast cereal continues with Kellogg's Star Trek cereal. I think they did a pretty good job on this one, they got a little creative although it's still another cereal with marshmallows. The actual cereal part of this limited edition brand is little cinnamon swirl cereal pieces except here they are called "galaxy" pieces. Ain't that cute? They do look like little Milky Way galaxies swimming in your milk. There's 5 different marshmallows here; 3 Delta Shields (or insignias as I thought they were called) and little blue swirled circles for Planet Earth and red swirled circles for Planet Vulcan.


Taste analysis shows that they've knocked down the sugar quotient a bit. This cereal is not as sweet as you'd expect eating a bowl of fake little cinnamon buns and the marshmallow to cereal ratio is not leprechaun approved. But nobody buys this stuff for the taste, you buy it because it has pictures of a new movie on the box - and isn't that the best way to start your day!?

1 comment:

brian from ca said...

Not leprechaun approved?! How did it get through the FDA?

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