Here They Come... Here Comes Speed Racer Toys

The summer movie season is just around the corner and that means the summer movie merchandising is here. Product tie-ins and other movie goodies can get me excited about a movie that I have no intention of seeing! However, I am looking forward to the new Speed Racer movie and we all know how much of a fan I am of free prizes in cereal boxes. So, free Speed Racer prizes inside specially marked boxes of General Mills cereal? Sign me up! I haven't watched an episode of Speed Racer since I was probably 8 years old, but I do have fuzzy warm memories of the cartoon. When I was in the first and second grade Speed Racer was on WDCA Channel 20 every afternoon at 3 & 3:30. We got off the bus somewhere between 3 and 3:30. So everyday I would race home from the bus stop, grab the afterschool snack and then head on down to my friend Ryan Tripp's house to watch the second Speed Racer before a solid hour of Scooby-Doo at 4 & 4:30. That was television my friends! (And...Yes, my friend Ryan's mom was later involved in a certain White House scandal that made her famous!)

So, anywho...this new Speed Racer movie looks pretty cool. It's bright and colorful and looks like it will be alot of fun plus it stays true to the original series which is always a plus in my book. I had already seen Speed Racer fruit snacks at the grocery store and today I saw the toys starting to pop up on the shelves at Wal-Mart. The free cars inside the cereal happened to be inside two brands of cereal that we eat in our house, so we picked up a couple of boxes. Unfortunately we didn't score the Mach 5 (Speed Racer's white car) but we did get these two other cars: #33 and #12 Hydra Cell. That means absolutely nothing to me either, but after the movie I'm sure we'll know who they are. The cars have the ol' pull back and go action which allows them to speed off on their own after driving them backwards on the floor a few inches. For cheap little cereal premiums they work pretty good. They are fast and provided an evenings worth of entertainment for my kids (and I).

Speed Racer hits theatres May 9. You can look for additional tie-promotions with Target, Lego, Puma and yes...the coveted McDonald's Happy Meal.

back of the cereal boxes